The personal website of Benjamin Bertram Goldman

Benjamin Bertram Goldman

I'm an award-winning creative leader, filmmaker and entrepreneur. 

In the late 2000s, I co-founded the activist group Superheroes Anonymous, which became a worldwide phenomenon for inspiring ordinary people to perform extraordinary acts of good. Later I co-founded Blockfeed, a NYC news startup that TechCrunch wrote is "rethinking local news media." Most recently, I worked as group creative director and head of films at InVision, where I helped build InVision into a world-renown content brand and established the award-winning documentary films unit.  

Today, I work as an executive producer at the sustainable investing company Ethic.

And in the future, I host a talk show in the metaverse. 

My work has been featured in The NY Times, CNN, WIRED, MSNBC, HBO—and more.

The Latest


Announcing my new advisory role with Sequin AR

Sequin AR is one of the world's leading virtual production companies, whose team's credits include work for Madonna, Mariah Carey, the Super Bowl and FOX's new avatar singing competition show Alter Ego. I'm excited to join Sequin AR as an advisor on matters pertaining to virtual production and the metaverse. 


Listen to my interview for The Metaverse Podcast

In the show, hosted by famed Web3 investor Jamie Burke of Outlier Ventures, we discuss everything from the economics of virtual worlds to the ethical dillemmas posed by the metaverse. 


Game designers must be included in the conversation on design ethics

Read my article in about why game designers should be included in the design ethics conversation. As games evolve from the box on the store shelf into the store itself, the business models for gaming have proliferated along with the potential ethical concerns. It's especially important to get ahead of these concerns before the next generation of immersive experiences is realized in the "metaverse."


The Metaverse Will Give Designers the Chance to Create a Better World

Read my newest article on the implications of the metaverse on the world of design. If the transition from human-computer design to UX marked the change from computers as separate from the “real world” to computers becoming an intrinsic part of our world, the metaverse describes the next stage in this evolutionary journey: computers as portals to new worlds entirely. 


Squads Original Soundtrack now available

Squads is a documentary by InVision Films that explores how companies are adapting to a fast-changing world by rethinking the way teams work. For this film, we worked with the celebrated indie game composer Daniel Koestner to create a distincty uplifting and time-bending score.

Produced by Benjamin Goldman.


The User Experience of Games

Read my recent article on the role User Experience (UX) will play in the coming generation of gaming. With mobile having disrupted gaming by making it easier than ever to get into games, the new generation of game consoles will have to prioritize improvements to the UX if they want to compete. Originally published on Built In.


Get the eBook for my new book Remote Work for Design Teams

How do you keep teams creative while working remote? Learn the best practices, starting with trust. Published by Design Better and available on ePub and PDF. 

By Ben Goldman, Abby Sinnott, and Greg Storey


Change the Channel Interview

Check out my interview for the live event Change the Channel. In this interview, I speak about my experience leading InVision Films; and both the business case and ethical responsibility to create authentic content. 


Read a profile on my work leading InVision Films

In the profile, I discuss the philosophy behind InVision Films and how I helped a SaaS company build a highly profitable authentic film studio. 


Read the original NY Times profile of Superheroes Anonymous

In 2007, while a freshman in college, I co-founded an organization whose mission was to make superheroes real. We inspired ordinary citizens to create their own superhero identities, then perform public acts of good while dressed as their superhero selves. For a while, Superheroes Anonymous became an international media sensation, inspiring thousands of people around the world into service—helping homeless, cleaning streets, donating toys, rebuilding homes in disaster-struck areas, and countless other good deeds. Read the original story covering Superheroes Anonymous in the NY Times from October, 2007.


As a filmmaker I explore the intersection of design and technology. Some of the subjects I've filmed are listed below.





American Express
Sprout Social

Watch a preview of

Transformation by Design

The film travels from the Hollywood Hills to the fields of a family farm to explore how the digital transformation of our world is bringing design closer to the center of every business. Directed by award-winning filmmaker Michael Barnett, director of The Mars Generation (Netflix) and Becoming Bulletproof (Showtime). Written and Executive Produced by Benjamin Goldman.

Watch a preview of


Squads is a new documentary film by InVision that provides an unprecedented look at the modern product team, or “squad,” and the growing movement to rethink the way we work so teams are better empowered to move fast and innovate.

The film features teams at nine trailblazing companies including Airbnb, Atlassian, Consensys, ING, YouTube, and others; and interviews with luminaries such as Jeff Sutherland, co-creator of agile framework Scrum, as well as Henrik Kniberg, creator of the Spotify squads model.

Written & Produced by Benjamin Goldman

Game Night

When the sun sets, I transform into the host and creator of a mind-bending show about the evolution of video games into the metaverse called GAME NIGHT. The show is a sci-fi take on gaming that harnesses the power of 80s-era nostalgia to tell a story about where the future could go. Filmed entirely on retro technology, including an RCA camera from the 1986 and edited from VHS.



ben [at]